As many of you may have noticed on Twitter or Instagram, we decided to do a soft rollout with Cultured and a few launch pieces as the fall collection is being completed. I wanted to bring to you, after the long wait, some tangible items that you could wear and share with your friends.
We pivoted from our initial launch strategy in regards to pricing, looking to provide the masses with quality products at reasonable prices. If you may recall, when my line was original conceived as RCHSHT our pricing was tailored around the brand -- joggers were to go for $3xx for example and increase from there. With Cultured we have a different vision, we want everyone to be able to enjoy what we have to offer without feeling like they're over extending themselves in the process.
Many are asking about the old contrast joggers and a few other pieces from the RCHSHT collection that never made it to light. Those will be a part of the Cultured fall collection at a more affordable price point using the same materials. We aren't allowing our margins to affect our quality and are striving to offer the highest quality product you may find that's also made locally in Los Angeles.
One goal we are looking to achieve with the brand is the fact that it's more than just a brand, it's a lifestyle and the first step is our push into the clothing industry. We're just two regular guys that are looking to build a brand and take you along that journey with us. We aren't here to show out on the 'gram with what we don't have to build an image of what your lifestyle should be, in order to be Cultured. Cultured represents exactly that, the culture that has formed around anyone involved and that culture is what helps us continue to grow together.
What many don't know is that we also do private label manufacturing, which is where Cultured was originally started. If you have a brand or an idea, we're able to work with you to bring your visions and designs to life. If this is something you're interested in please contact me directly to further discuss. Private label brands are an extension of our made in America process, ensuring that your pieces aren't made by 4 year olds in China.
We have joggers and snapbacks available currently, they're offered at $40 in three colors -- some sizes are depleting but are still available, so if interested I'd recommend grabbing a pair sooner than later. We hope you enjoy what we have to offer and look forward to seeing the responses we'll receive to the full collection.
Shop now at culturedbrand.com.